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Tips & best practices
These are some of the things we found useful as we've observed user interaction and how our locators are used:
- Give lots of space. Nobody likes to navigate a small map — it's just plain uncomfortable. This is why it's best to set a larger width to your widget. If you can set it to 100% of the page, even better. If there's a sidebar next to the locator, consider moving it above or below the widget to get more space.
- Put online distributor links above the locator. The store locator widget is perfect for handling physical addresses, but some companies have online or regional distributors that don't have a specific address. In this case, it's best to simply place links to their websites above or below the widget.
- Preset map location for regional stores. By default ZenLocator tries to approximate users' location based on their IP address. However, if all of your stores are located in one area, it's best to preset the map on that specific area (can be a city, state or region of any size). That way the user is never greeted with an empty map, but has all of the locations in view on initial load.
- Try to put the locator on its own page. This will help your visitors find it faster and it doesn't have to load every time (additionally this will improve your analytics interaction count).
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